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About us

Our Origins: The Foundation of Experience (1976–2005)

Our roots trace back to 1976 with the establishment of Modern Furniture, our first venture into steel-based manufacturing. This marked the beginning of a deep understanding of steel—not just as a raw material, but as a solution that touches everyday life.

Over the following decades, this foundation expanded through the launch of:

  • New India Industries (1980)
  • Real Industries (1987)
  • Space Industries (2003)

Through these companies, we pioneered the manufacturing of premium steel and wooden furniture for homes, institutions, hostels, and hospitals across Kerala. These ventures shaped our technical expertise, process discipline, and uncompromising standards—qualities that continue to define Metro Agencies today.

The Birth of Metro Agencies: From Manufacturing to Distribution (2006)

In 2006, backed by decades of hands-on manufacturing experience, we launched Metro Agencies as a dedicated steel trading and distribution company. This marked a decisive transformation—from producers of finished goods to a trusted link in the steel supply chain.

Today, Metro Agencies proudly serves as:

  • All-Kerala Distributor for JSW Steel and JSW Coated Products
  • Authorized Channel Partner of Jindal India for PPGL products

Our role goes far beyond supply. We connect India’s largest steel manufacturers directly with builders, fabricators, industries, and infrastructure developers across Kerala—ensuring consistent quality, dependable availability, and technical reliability.

Comprehensive Steel Solutions Under One Roof

Metro Agencies offers one of the most extensive and diversified steel portfolios in the region. Our product range spans flat steel, coated products, structural steel, roofing solutions, pipes, tubes, rolling shutter components, construction support materials, and ceiling systems.

What truly differentiates us is our integrated approach. We do not merely stock and sell steel—we process, customize, and fabricate materials in-house to meet exact project requirements.

Our advanced facilities include:

  • Coil slitting operations for CR, GP/GI, and GA steels
  • Cut-to-length lines for ready-to-use sheets and plates
  • Roll forming and profiling for roofing, decking, purlins, and shutter components
  • Perforation services for functional and aesthetic applications
  • Custom fabrication including cutting, bending, drilling, and pipe threading

This depth of capability allows us to deliver precision-engineered steel solutions that reduce lead times, improve efficiency, and add tangible value for our customers.

Manufacturing Extensions: A Diversified Steel Ecosystem

Beyond distribution, the Metro Group has grown into a diversified manufacturing ecosystem, extending steel solutions into multiple specialized domains:

  • Scafco Display System – Steel doors, windows, frames, and ventilators
  • Scafo Engineering – Construction support materials and scaffolding systems
  • Rollco Shutters – Automatic and manual rolling shutters
  • Scafco Industries Pvt. Ltd. – Heavy-duty racks, lockers, and premium steel furniture
  • Fairdeal Display System – Supermarket and retail display solutions

Each of these companies reflects our belief in vertical integration, innovation, and long-term value creation.

Logistics That Define Reliability

At Metro Agencies, logistics is not a support function—it is a strategic strength. We operate one of the most robust in-house transportation fleets in Kerala, designed to handle everything from bulk steel movement to time-critical last-mile deliveries.

Our fleet includes heavy-duty national permit lorries, regional distribution trucks, and agile vehicles for site-specific access. This end-to-end control over logistics ensures:

  • On-time delivery across Kerala
  • Reduced dependency on third-party transport
  • Greater reliability for large-scale and fast-track projects

It is this logistical independence that enables us to consistently meet demanding construction schedules and maintain the trust of our customers.

Why Metro Agencies

  • Legacy of Trust: Nearly 50 years of steel industry experience
  • Authorized Partnerships: Exclusive JSW distribution and Jindal India channel partnership
  • Complete Steel Solutions: From raw material supply to finished, fabricated products
  • Advanced Infrastructure: Slitting, profiling, fabrication, and manufacturing under one roof
  • Unmatched Logistics: A powerful in-house delivery network across Kerala
  • Customer-Centric Approach: Solutions tailored to real-world project needs

The Strength Behind Kerala’s Most Trusted Steel Partner

Choosing a steel partner is not just about material—it is about reliability, capability, and confidence. Metro Agencies stands apart as a company built on decades of experience, operational depth, and an unwavering commitment to delivering complete steel solutions. From sourcing and processing to delivery and support, we bring unmatched value to every project we serve

Authorized Partnerships with India’s Leading Steel Brands

Metro Agencies is proud to be:

  • All-Kerala Distributor for JSW Steel & JSW Coated Products
  • Authorized Channel Partner of Jindal India

These partnerships ensure consistent access to certified, high-quality steel products that meet national and international standards.

Complete Steel Solutions Under One Roof

Unlike conventional traders, we offer an end-to-end steel ecosystem:

  • Flat steel, coated steel, structural steel, and roofing solutions
  • In-house coil slitting and cut-to-length processing
  • Roll forming, profiling, perforation, and fabrication
  • Finished components and accessories

This integrated approach reduces lead times, improves accuracy, and simplifies procurement for our customers.

Advanced Manufacturing & Processing Capabilities

Our modern facilities allow us to process steel exactly to project requirements. By sourcing master coils directly and processing them in-house, we maintain strict control over:

  • Dimensional accuracy
  • Surface quality
  • Material consistency
  • Custom specifications

This capability enables us to deliver installation-ready steel that enhances on-site efficiency.

Unmatched In-House Logistics Network

Our fully owned and operated transportation fleet gives us a decisive advantage in execution. With vehicles ranging from heavy-duty national permit lorries to agile last-mile delivery units, we ensure:

  • On-time delivery across Kerala
  • Reduced dependency on third-party transport
  • Faster response to urgent project needs
  • Logistics at Metro Agencies is a promise—not a possibility.

Diversified Group Strength

Backed by a strong group of specialized manufacturing companies, Metro Agencies extends steel solutions into doors and windows, construction support systems, rolling shutters, retail display systems, and heavy-duty storage solutions. This diversification strengthens our capability to support complex, multi-disciplinary projects.

Customer-Centric Approach

Every project we serve is unique. Our teams work closely with clients to understand application requirements, recommend suitable materials, and deliver tailored solutions that balance performance, cost, and timelines

Quality, Reliability & Accountability

Quality is embedded in every stage of our operations—from sourcing and processing to delivery. Our in-house control, authorized sourcing, and disciplined execution ensure consistent performance and long-term value.


What We Stand For

Our Vision

Our mission is to deliver excellence in steel distribution and processing across Kerala by providing dependable products, value-added solutions, and timely execution for every project we serve.

  • Offering comprehensive access to certified steel products from leading manufacturers such as JSW Steel and JSW Coated Products
  • Delivering customized, value-added steel solutions through advanced in-house processing and fabrication
  • Ensuring consistent, on-time delivery through a strong and fully managed logistics network
  • Building long-term partnerships based on trust, transparency, and performance

Our Mission

To define the future of the steel industry in Kerala by establishing Metro Agencies as the region’s most trusted, integrated, and capable steel solutions partner.We envision transcending the role of a conventional distributor to become a complete, value-driven steel company, recognized for reliability, innovation, and operational excellence. By continuously strengthening our in-house manufacturing, processing, and logistics capabilities, we aim to set new benchmarks in service quality and industry leadership.

Our Values

Complete Solutions Mindset

We believe in delivering more than products. Our integrated approach—combining supply, processing, manufacturing, and logistics—enables us to provide complete steel solutions tailored to real project requirements.

Quality & Reliability

Quality is non-negotiable at Metro Agencies. From sourcing authorized materials to in-house processing and final delivery, we maintain strict standards to ensure consistent performance and long-term reliability.

Trusted Partnerships

Strong relationships are central to our success. Our long-standing partnerships with leading manufacturers and customers alike are built on mutual trust, accountability, and shared growth

Operational Independence

By investing in in-house processing, manufacturing, and transportation, we maintain control over quality, timelines, and execution—reducing dependency and increasing reliability for our customers.

Punctuality & Service Excellence

We respect the critical importance of project timelines. Our teams are driven by a service-first mindset, ensuring prompt response, clear communication, and dependable delivery.

Regional Commitment

Kerala is our home and our focus. We are committed to serving the entire state with equal dedication—supporting infrastructure development, industry growth, and regional progress.

Heritage & Experience

Our values are shaped by nearly five decades of industry experience dating back to 1976. This heritage provides the insight, discipline, and responsibility that guide our long-term vision.

Built on Values Driven by Purpose.

As Metro Agencies continues to grow, our vision, mission, and values remain constant guiding us to deliver strength, reliability, and excellence through steel, today and for generations to come.


Our Management

CR (Cold Rolled) Coils

Sales Manager

CR (Cold Rolled) Coils

Assistant Sales Manager

CR (Cold Rolled) Coils

Finance Manager

CR (Cold Rolled) Coils

Accountant

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